In 2007 I started putting free guitar lessons on YouTube. In January 2008 I began selling longer videos. In 2009 I left my job to keep up with the growth of the site. From 2009 - 2014 StevieSnacks was my full-time job and in 2014 I tore it down and built Texas Blues Alley to replace it.

his blog is the place where I write about the day-to-day work and decisions involved with running an accidentally successful business.

My work at StevieSnacks is complicated, tedious and extremely nerdy. Sometimes when I have a nerd victory, I need to share it with someone.

My daily work can involve one or more of the following activities:

• Shooting / Editing / Publishing guitar lesson videos

• Recording / Editing / Mastering audio

• Maintaining / Organizing a digital archive over 5TB large

• Organizing, planning, executing long product (lesson series) development cycles.

• Communicating / Managing an audience of viewers and customers from many countries.

• Maintaining / Developing my website in Expression Engine

• Maintaining / Updating my custom download delivery infrastructure. 

• Maintaining / Updating my Shopify store.

• Sending email newsletters through MailChimp

• Bill and Accounting stuff

• Figuring out stuff

• Researching stuff

• Buying stuff

• Customer support

• Email

• Blogging about Texas Blues Alley

• Training someone to do stuff I don't want to do

Also I sometimes get to play guitar.