n 2007 I started putting free guitar lessons on YouTube. In January 2008 I began selling longer videos. In 2009 I left my job to keep up with the growth of the site. From 2009 - 2014 StevieSnacks was my full-time job and in 2014 I tore it down and built Texas Blues Alley to replace it.

his blog is the place where I write about the day-to-day work and decisions involved with running an accidentally successful business.

My work at StevieSnacks is complicated, tedious and extremely nerdy. Sometimes when I have a nerd victory, I need to share it with someone.

My daily work can involve one or more of the following activities:

  • Shooting / Editing / Publishing guitar lesson videos
  • Recording / Editing / Mastering audio
  • Maintaining / Organizing a digital archive over 5TB large
  • Organizing, planning, executing long product (lesson series) development cycles.
  • Communicating / Managing an audience of viewers and customers from many countries.
  • Maintaining / Developing my website in Expression Engine
  • Maintaining / Updating my custom download delivery infrastructure. 
  • Maintaining / Updating my Shopify store.
  • Sending email newsletters through MailChimp
  • Bill and Accounting stuff
  • Figuring out stuff
  • Researching stuff
  • Buying stuff
  • Customer support
  • Email
  • Blogging about Texas Blues Alley
  • raining someone to do stuff I don't want to do

Also I sometimes get to play guitar.