n 2007 I started putting free guitar lessons on YouTube. In January 2008 I began selling longer videos. In 2009 I left my job to keep up with the growth of the site. From 2009 - 2014 StevieSnacks was my full-time job and in 2014 I tore it down and built Texas Blues Alley to replace it.
his blog is the place where I write about the day-to-day work and decisions involved with running an accidentally successful business.
My work at StevieSnacks is complicated, tedious and extremely nerdy. Sometimes when I have a nerd victory, I need to share it with someone.
My daily work can involve one or more of the following activities:
- Shooting / Editing / Publishing guitar lesson videos
- Recording / Editing / Mastering audio
- Maintaining / Organizing a digital archive over 5TB large
- Organizing, planning, executing long product (lesson series) development cycles.
- Communicating / Managing an audience of viewers and customers from many countries.
- Maintaining / Developing my website in Expression Engine
- Maintaining / Updating my custom download delivery infrastructure.
- Maintaining / Updating my Shopify store.
- Sending email newsletters through MailChimp
- Bill and Accounting stuff
- Figuring out stuff
- Researching stuff
- Buying stuff
- Customer support
- Blogging about Texas Blues Alley
- raining someone to do stuff I don't want to do
Also I sometimes get to play guitar.